2 Dope Boys & a Podcast is a twice weekly culture and trends podcast that takes a deep dive into race, culture, business, technology and the arts to help you understand your future as well as the present. A trend savvy resource for creative professionals and an audio deep think for everyone who cares about “what’s good?” and why. Hosted by Michael Brooks and Philip L. McKenzie.

On Point - 74 - Detavio Samuels: Scaling Brands & Avoiding the 'Mushy Middle'

This week, 2 Dope Boys returns with an On Point recorded in early August with Detavio Samuels (@Detavio), President of iONE Digital, to discuss how he set about building the company's stacked digital media division, which operates sites like CassiusLife.com, GlobalGrind.com, HelloBeautiful.com, NewsOne.com, Bossip.com, MadameNoire.com and HipHopWired.com. How Detavio was able to see branding and advertising from all important sides of the process. The importance of avoiding the 'Mushy Middle."