2 Dope Boys & a Podcast

2 Dope Boys & a Podcast is a twice weekly culture and trends podcast that takes a deep dive into race, culture, business, technology and the arts to help you understand your future as well as the present. A trend savvy resource for creative professionals and an audio deep think for everyone who cares about “what’s good?” and why. Hosted by Michael Brooks and Philip L. McKenzie.

On Point - 65 - Andrea Bell: Trendwatching, Feelings Forecasts, and Future-Proofing the Brand
Thursday, June 29, 2017
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Today's On Point is Andrea Bell, is director of insight at WGSN. How Andrea transitioned from journalism to trendwatching. What is a ‘Feelings Forecast?’ Why corporate clients often hate to ‘start from zero.’ What is ‘futurism’ and how is it used? How “athleisure” was predicted in 2008. The importance of certitude, validation, and a jumping-off point.

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