Afdhel Aziz and Bobby Jones joined us in studio this week to talk about their book "Good is the New Cool," on how it's no longer enough for brands to appeal to millenials as "cool," and that "good" is the newvirtue. The media savviness of millennials as an obstacle to traditional brand appeals. On this finding your purpose. The idea of different purposes for different seasons of life.

goodisthenewcool.org @afdhelaziz @mrbobbyjones